Video
Watch and listen to Professor Julian Birkinshaw talk about Management Innovation
On the challenge of building a culture inside your firm to support entrepreneurial thinking and initiative-taking.
On why many companies succumb to the latest fashionable business ideas, and why this is a problem.
On the three different approaches to performance improvement: sharing, benchmarking and innovating.
On the concept of the Idea Value Chain as a way of taking an integrated look at the challenge of innovation in established companies.
In a recent interview with Business Week, professor Birkinshaw discussed new ways of thinking about creativity:
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