Giant Steps in Management
Giant Steps in Management
Co-authored by Professor Julian Birkinshaw and Research Fellow Michael Moll, “Giant Steps in Management” brings together the world's most influential management innovations, both successful and unsuccessful. It takes on long-standing assumptions about how the work of management is best accomplished and shows how key performance measures, such as employee engagement, customer interaction, and technological innovations, can be improved.
Professor Birkinshaw says: “Our book will put our readers in a position to create tomorrow’s best practice today. It illustrates how to make innovation happen and examines the process through which management innovation comes about.”
“Describing 50 past innovations, including those of companies like Toyota, Procter and Gamble and GE, the book details how management has evolved over the last 150 years and how our readers can make it continue to evolve by being management innovators themselves,” Professor Birkinshaw said.
