The Art of Engagement: Getting the Most out of Your Employees

October 2, 2009

London Business School, 3:30–6:30pm

In most large companies, the number of employees who are highly engaged in their work is less than 30%, and the number actively disengaged is greater than 20%.  These figures are scandalous: engaged workers are the lifeblood of any creative or entrepreneurially-minded company, and most companies are simply failing to create the conditions that make people excited about coming to work. 

In this Conference, experts from the worlds of academia and business practice will discuss the latest ideas about employee engagement, and some of the innovative approaches to generating engagement that they have tried. Questions to be addressed include:

  • Why does engagement matter?
  • What are the key drivers of engagement in the workplace?
  • What practical steps can you take to make your workforce more engaged?

The conference is being hosted by the Management Lab (MLab), a research centre at London Business School whose mission is to accelerate the evolution of management.

Please Register Online

If you require further information, please contact Rosie Robertson | |
London Business School | Regent's Park | London NW1 4SA | United Kingdom




Arrival at London Business School and registration


Engage: Why Employee Engagement Matters

Panel Chair:
Stuart Crainer, Editor, commentator, & business consultant

Panel Speakers:
Nita Clarke, Involvement and Participation Association
David MacLeod, Macleod Review on Employee Engagement
Julian Birkinshaw, MLab


Coffee break


New and Innovative Models of Engagement

Julian Birkinshaw, MLab

Stephen Martin,”Under Cover Boss” – CEO, Clugston
Henry Stewart,”Relax, a Happy Business Story”, CEO Happy


Finish, and after event drinks reception


Our Speakers

Stuart Crainer is a commentator, consultant and adviser to leaders world-wide.  As a columnist, (formerly with  The London Times), his work appears in newspapers and magazines around the world.  Stuart is a visiting professor at Spain’s IE Business School, he is editor of Business Strategy Review, a contributing editor to the US-based magazine Strategy+Business and editor of the bestselling Financial Times Handbook of Management. He is author and co-author of a number of books including “The Future of Leadership, Generation Entrepreneur” and “The Management Century”.  Together with Des Dearlove, they created the Thinkers 50 – the influential global ranking of business thought leaders.

Nita Clarke is the Director of the Involvement and Participation Association (IPA).  She was formerly the adviser on trade unions to Prime Minister Tony Blair, working as assistant political secretary in the Political Office at 10 Downing Street from January 2001 to June 2007.  Her role included liaison with individual unions and the TUC, developing national policy in areas such).  as the two-tier workforce and work-life balance, supporting ministers by trouble-shooting in industrial disputes.  Nita was a senior official with public services union UNISON from 1992 -2001.  Nita worked closely with David MacLeod on a review of employee engagement commissioned by the British Government.

David MacLeod is an experienced business Leader and has held senior positions in both the private and public sector. As a senior advisor on change and performance to the Cabinet Office, he was responsible for advising the Government on a number of major initiatives.  Thus, his appointment to head the MacLeod Review on Employee Engagement.  The MacLeod Review was published this Summer (the first ever Government report on this topic).  David is a visiting professor of the Cass Business School at City University; and an associate of the professional services firm Towers Perrin. He is the co-author, with Chris Brady, of The Extra Mile: How to Engage Your People to Win, published by Financial Times Prentice Hall in 2008.

Julian Birkinshaw is a Professor of Strategic and International Management at London Business School.  He is Director and co-founder of the Management Innovation Lab (MLab).  His academic research is focused on strategy and management of multinational firms, corporate entrepreneurship, and management innovation.  Julian is widely published in academic journals and his article “Management Innovation”  was selected as the best paper in the leading journal, Academy of Management Review, in 2008.  His new book, Reinventing Management, will be published in January 2010.

Stephen Martin has a degree in quantity surveying and is an Alum of London Business School.  He is a fellow of the Royal Institution of Chartered Surveyors and the Chartered Institute of Building.  Stephen is a Business Angel investor and a passionate supported of the Young Enterprise Programme.   He recently accepted a role as a Yorkshire Business Ambassador for the Regional Government Minister, Rosie Winterton.  In December 2006, Stephen joined Clugston Group.  He has restructured the business to operate on a subsidiary company basis and has implemented strategies to focus on three core operations - construction, logistics and property development.  His priorities to visit all its outpost and get to know employees from its offices, warehouses and building sites, led him on an incredible journey as an “Undercover Boss”- a reality TV programme,  shown on Channel 4 (June 2009). 

Henry Stewart is the founder and Chief Executive of Happy, who provide training in both desktop IT and how to create great workplaces. Henry believes that a company based around the principle that people work best when they feel good about themselves, is the type of company Happy itself is seeking to create.  Happy has won wide recognition for its innovative approach to management and to customer service.  Major clients include the NHS, Department of Work and Pensions, Charity Commission, Pfizer, UBS, Hackney Council and many charities.  The Financial Times - Best Place to Work Awards have rated Happy in the best 20 workplaces over the last four years.  In 2009, they were also rated as the best UK company for health and well-being.  Needless to say their 45 employees are indeed Happy!  Our participants will receive a copy of Henry’s book, “Relax - A Happy Business Story”.